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   Muskoka's Most Undervalued Waterfront 

Posted on Jan 12, 2026 in News and Views

Lake Muskoka Value vs. Lake of Bays
Lake of Bays vs. Lake Muskoka: The Data-Driven Case for Muskoka's Most Undervalued Waterfront


While Lake Muskoka commands the spotlight with celebrity estates and record-breaking sales, savvy investors are discovering that Lake of Bays offers superior value metrics, privacy premiums and appreciation potential. This analysis reveals why discerning bu...

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2025 Year in Review 

Posted on Dec 17, 2025 in Market Reports


The Numbers Behind the Quiet: Lake of Bays & Muskoka Year in Review


By Jay Richardson | December 2025

There's a particular stillness that settles over Lake of Bays each December—the kind that invites reflection and as I review the data from another year of waterfront transactions, I find myself thinking not about what the numbers say, but about what...

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The Luxury of Home

Posted on Dec 06, 2025 in News and Views

Beyond the Spotlight: The Real Luxury of Home

by Jay Richardson

When actor Cillian Murphy said, "I love being at home. My life is very simple. I read a lot of books. I watch a lot of films… I walk the dog. Yeah, I'm boring," I felt something shift inside me.
It wasn’t that his words were revolutionary. It was that they named a truth I’ve always known...

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Huntsville's Forest of Light 

Posted on Dec 02, 2025 in News and Views

Forest of Light: Huntsville’s Dreamy Winter Night Out for Grown-Ups (and Their Inner Child)

by Jay Richardson 

There’s a moment, walking into Sandhill Nursery on a December evening, when you almost forget you’re in Huntsville. The familiar garden centre is still there of course — but after dark the trees come alive, the paths glow softly underfoot and...

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When Santa Bought a Cottage

Posted on Dec 02, 2025 in News and Views



By Jay Richardson 

Confidential client? Technically, yes. But once the sleigh leaves… well, a broker can finally share a few things.

There are secrets you keep in this business—especially when you work with high-net-worth clients who value their privacy....and then there are the secrets you keep because revealing them too early might disrupt the colle...

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October Market Snapshot

Posted on Nov 04, 2025 in Market Reports

October’s numbers confirm a steady, selectively active waterfront market across Bracebridge, Huntsville, Lake of Bays and Muskoka Lakes. Activity eased from September, but serious buyers are still touring with clear briefs and financing in hand. What has shifted is balance: Huntsville is offering the greatest choice (and negotiation space), Muskoka...

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